Global & brazilian brands that move people
Brand Momentum is a brand’s ability to influence people, culture, and its categories.
Given society’s rapid evolution and transformation, it’s necessary to always stay ahead, activating the right consumer emotions to create narratives that go beyond what’s common in the category.
With people-centered data, we can select the right emotions to increase brand relevance and differentiation and, thus, accelerate Equity building.
With the Brand Momentum Index [BMI], it’s possible to identify which emotions need to be unlocked to increase relevance and differentiation and accelerate strength building.
A predictive model that strategically points out what is important for The Audience, The Brand and The Category.
The Brand Asset Valuator
Our studies are powered by WPP BAV’s engine, Brand Asset Valuator®, the world’s largest and most important empirical brand study.
Over more than 30 years, BAV has captured over 16 billion consumer data points about 63,000 brands, covering 52 countries around the world, building connections with brands’ financial performance. In Brazil, this data is updated annually and, in the most recent update, for the period covering 2025 (January to March), we collected insights from more than 18,000 respondents.
About the 2025 edition
In 2025, Design Bridge and Partners, in partnership with Fundação Dom Cabral, presents the rankings of Global Brands Present in Brazil and National Brands that are succeeding and creating Momentum.